Job Title:

Marketing Lead

Job Description:

Who are we?

Ahoy there, fellow gamers and game lovers! Have you heard of GunjanApps Studios? Of course you have, silly! We're the largest gaming company in the early years learning space in India! With over 200 million downloads, 50 million reviews, and 40+ games, our work speaks for itself!

Our mission? To bring smiles to the faces of millions and millions of children as they experience the magic of technology through our games. We dream big, with the goal of becoming the largest gaming company in the world. We want to see every kid on this planet playing games of GunjanApps, because learning and having fun should always be at the center of our games. So come join our adventure, and let's spread joy through gaming together!

Who are we looking for?

Hey you, you creative genius! If you can bring your wildest imagination to life on the screen and spin an epic story, then you've come to the right place! And if you can conjure up characters in your mind and bring them to life on the screen, we want you! But wait, there's more! You've got to be an amazing storyteller too, with creativity, ingenuity, and inventiveness as your superpowers! So dust off that magic wand and put on your storytelling hat, because we're ready to see what kind of wonders you can weave!

Job Responsibilities:

1. Develop and execute comprehensive marketing strategies to increase brand awareness and drive user acquisition.

2. Lead digital marketing campaigns across Meta, Google Ads, YouTube, influencer networks, and email marketing.

3. Own and execute App Store Optimization (ASO) efforts including keyword research, metadata optimization, A/B testing, and localization.

4. Collaborate with product, design, and development teams to align marketing campaigns with app updates and feature rollouts.

5. Conduct market and competitor research to identify trends, user behavior, and new opportunities.

6. Build and manage performance dashboards and provide weekly/monthly campaign reports and insights. 7. Plan and execute events, partnerships, and offline activities to promote the brand, identify and pursue institutional partnerships and global business opportunities.

8. Manage marketing budgets efficiently and optimize campaigns to achieve ROI targets.

9. Stay updated with industry trends, user acquisition strategies, and evolving ASO techniques.

10. Open to travel Pan India for events, research, and stakeholder engagement.

Educational Qualification:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience Requirements:

Minimum 5 years of experience in marketing, preferably in the gaming, kids content, or mobile app industry.

Proven experience in app marketing and user acquisition across Google Play and App Store.

In-depth understanding of digital marketing, ASO tools (e.g., App Store Connect, Google Play Console, Sensor Tower, App Annie), and performance metrics.

Strong analytical skills and ability to make data-driven decisions.

Excellent communication and team collaboration abilities.

Experience in handling creative content, social media campaigns, and influencer outreach.

Passionate about early childhood learning and digital education tools.

Additional Requirements:

Experience with institutional sales or educational partnerships

Worked on localization, market segmentation, or handled data tools like Looker

Compensation & Other Benefits

• Industry Competitive Salary
• EPF,
• Gratuity,
• Annual Bonus
• ESIC